Harley-Davidson's Ken Schmidt on Branding
Earlier this year, top-selling speaker and former Harley-Davidson communications executive Ken Schmidt spoke at a major conference where he talked about:
- How Harley-Davidson went from near-bankruptcy to booming success and sold-out product lines
- Creating “positive social energy” that translated into passion for Harley motorcycles and “tattoo-worthy” branding
- Why reputation can be your strongest competitive advantage and you must view employees and clients as “brand ambassadors”
Ken is high-energy, and thought-provoking, customizing each speech to the audience at hand.
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