Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Hailed as "Chief Troublemaker" by some of the world's largest corporations, Dustin Garis is a master of blending innovation and marketing together. His disruptive ideas have been put into play with companies all across the globe, including P&G, Coca-Cola, and many others. With his unique background and larger-than-life personality, Garis helps businesses across industries to deliver new and exciting products and services to consumers.

A globally recognized brand-building innovator and a champion both of creativity and challenging the status quo in the workplace, Marisa Thalberg is 1 of only 18 to be inducted into the Forbes CMO Hall of Fame. She is considered one of the most dynamic and versatile marketing executives in the field, displaying versatility and adaptability that has led to her being an exceedingly successful leader in a diverse portfolio of industries, ranging from luxury beauty (The Estée Lauder Companies) and fast food (Taco Bell) to big box retail (Lowe’s Home Improvement) and theme parks and entertainment (SeaWorld/Busch Gardens). Her passionate advocacy for women at work led her on the path to social entrepreneurship as the founder of Executive Moms, an organization created to connect and support accomplished women who are both professionals and moms. In this capacity, Thalberg became an early leading voice and supporter for women, and particularly mothers, in the workplace, appearing across a range of media outlets including The TODAY Show, FOX, CNN, NBC News, and many more.

At the complex intersection of global politics, economics, investment, and financial markets sits Jeffrey Garten. Few experts can boast such high-level experience in both government and business, as well as a deep knowledge of the global economic picture. He has earned an unparalleled reputation. His experience, from the emerging markets to the dean’s office at the Yale School of Management, has made him a hot commodity for organizations whose survival depends on a clear picture of the state of the global economy and the underlying implications of America’s policies.

Andrew B. Busch is the Editor-in-chief for the global market and public policy newsletter, “The Busch Update.” He is regular panelist on CNBC’s new show, “Money in Motion” that appears every Friday. His views can be found on www.andrewbusch.com as well as CNBC.com. He is a recognized expert on the world financial markets and how these markets are impacted by political events.

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Tall and thin, with remarkable onscreen energy and ease, the actor possessed intense malleable features that he used to good effect in both dramatic and comedic roles. Despite this gift, he surprisingly began his career with off-screen pursuits. Jones worked as writer and story editor for NBC's college-set comedy "A Different World" from 1991 to 1992. In 2000, he took on a role in a sports-themed feature set in the recent past in "The Replacements" and in 2002, Jones portrayed a band director out to prove that he has the best band/drumline that the historical black colleges and universities have to offer in the drama "Drumline." Jones has appeared in numerous television series including "Rules of Engagement," "Necessary Roughness," "House M.D." and "Pushing Daisies."

Kevin Coupe is the co-author, with Michael Sansolo, of The Big Picture: Essential Business Lessons From The Movies. The film uses movies ranging from The Godfather to Young Frankenstein to illustrate tenets of leadership, the importance of marketing and branding, and how to survive in the workplace.

Scott Deming takes his twenty years of business ownership, board positions, working with small, independently owned companies as well as multi-national corporations and employee relationship expertise. Scott Deming speaks for and trains companies across the globe – big and small, in just about every industry. From CEOs to business owners to managers to sales people to customer service reps, Scott Deming’s programs have transformed individuals and organizations alike, showing them the real process for customer evangelism and lasting customer loyalty.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.