Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

General James Conway is a retired four-star general and the 34th Commandant of the United States Marine Corps. His previous postings include serving as the Director of Operations (J-3) on the Joint Chiefs of Staff and Commanding General of I Marine Expeditionary Force, where he took part in the 2003 invasion of Iraq. Called a “superb, multi-talented leader,” Conway is a highly-decorated marine, and, as such, is an authority on leadership, team building, crisis management, and our nation’s challenges five to ten years out.