Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.

Kostya Kimlat is known as “The Business Magician” — a world-renowned speaker, entertainer, and thought-leader. Kostya reveals the secrets that make magicians the ultimate masters of perception—empowering professionals to communicate more effectively with customers, clients, and coworkers. Kostya is the founder of See Magic Live, which trains and books magicians for events virtually and around the world. His company’s local team began serving as the magicians for the NBA’s Orlando Magic in 2010. Kostya fooled the famous Vegas duo, Penn & Teller, on their hit CW TV show, “Penn and Teller: Fool Us” and became the closing act for their show at the Rio Hotel & Casino in Las Vegas. In 2020, he pivoted his business and has now also performed for thousands of virtual audience members.