Renowned psychology expert and Stanford University professor Michele Gelfand is one of the leading researchers and writers on culture and the impact of culture on behavior. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences for human groups. Her work has been cited over 50,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, and The Economist, among other outlets. Most recently, she is the author of "Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World."