Dr. Geoff Tabin is a medical visionary, humanitarian, accomplished mountain climber, professor of ophthalmology and global medicine at Stanford University, and co-founder of the Himalayan Cataract Project, a nonprofit organization working to eradicate preventable blindness in the developing world.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.