With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

James Gilmore is an expert on innovative thinking and the experience economy. As co-author of The Experience Economy, James Gilmore advises companies on how to turn their goods and services into a remarkable experience for the consumer. He discusses the concept of mass customization and helps businesses envision new possibilities for engaging customers and finding new sources of revenue.

A creative mind dedicated to helping businesses develop new ways to deliver customer values, Joseph Pine is the co-author of numerous books including The Experience Economy. Pine is a marketing expert who illustrates the importance of creating unique interactions and experiences for consumers in order to drive revenue and growth. He consults with numerous Fortune 500 companies and start-ups around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam.

Linda Clemons from Indianapolis, Indiana is the CEO of Sisterpreneur® Inc. Linda is an award-winning and record-setting sales producer as well as one of the top sales trainers in the world in the resort/timeshare industry where clients have generated over two billion in sales. A Body Language Expert trained and certified in Analytic Interviewing and Statement Analysis ™ which is a process used to detect deception.