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Consumer Behavior

Founding President of Envirosell & Expert On Global Consumer Trends

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $20,001 - $35,000*
Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Whisk(e)y Specialist, Educator, and Consultant

Fees
  • Local: Under $10,000*
  • US East: Under $10,000*
  • US West: Under $10,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Charlie Rodman is an expert in consumer behavior and has used these insights to craft the brand stories for a number of iconic global whisk(e)y brands. So he understands the power of storytelling to elevate a glass of whisky from a beverage into an experience. Blending rich histories from around the world of whisky with personal anecdotes of sipping whiskies around the world with renowned industry personalities, Charlie distills his years of working in the spirits industry into a bespoke masterclass. Having sampled and catalogued thousands of drams, he will profile your palate then curate a curriculum paired with a befitting selection of whiskies to take you on an unforgettable whisky journey, while teaching how to get the most out of your drinks long after the session ends
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