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Event Location: Georgia
Speaker Location: Georgia
Speaker Location: Indiana
Consumer Behavior
Economic Outlook

Former Chief Marketing Officer & Executive Vice President of Chick-fil-A

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Global and U.S. Economics Forecaster and Expert on Global Investing and Business Strategy

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: $20,001 - $35,000*
  • Asia: $20,001 - $35,000*
Professor Jeffrey Rosensweig is the Director of the John Robson Program for Business, Public Policy, and Government at Goizueta Business School of Emory University. Previously, he served for six years as Associate Dean for Corporate Relations. An international business and finance professor, he focuses on global investing and business in the global economy. He also specializes in financial, macroeconomic, and business forecasting. A frequent keynote speaker on topics related to global economic and financial trends and forecasts, he is selected annually as the global investing keynoter at the Securities Industry and Financial Markets Association’s Annual Institute. Jeff is known for a unique ability to combine highly-relevant, original, and useful business content with an engaging and dynamic speaking style.
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