Adam von Gootkin is a globally recognized innovator and risk-taker who has revolutionized the spirits industry with his unique approach to traditional business principles. Carrying on his family’s entrepreneurial legacy in the spirits industry, which began in the 1800s and continued through the prohibition era and into the present day, von Gootkin is the co-founder and CEO of Highclere Castle Spirits and the co-founder of Highclere Castle Cigar Co. A visionary in every sense of the word, von Gootkin has built an empire on foundations of authenticity and has re-written the rules for how organizations can spark innovation on the path to radical success.

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Jim Donald – the current co-chairman and former CEO of Albertsons, and the former CEO of Starbucks, Haggen Food & Pharmacy, and Extended Stay Hotels – focuses on innovation, quality, and service. He started his career as a grocer; he was handpicked by Sam Walton to build a supermarket presence for Wal-Mart. He helped Starbucks enjoy record growth and performance and increase its social responsibility commitment. At Extended Stay Hotels, Donald utilizing his reputation for turning around ailing companies. Named one of the “Top 25 CEOs in the World,” he addresses leadership, management, the power of one customer.

Susan Ershler tours the world sharing with others her secrets for success, determination, and achieving seemingly impossible goals. Susan is the fourth American Woman to climb the Seven Summits and the twelfth American Woman to climb Mt. Everest. When she got to the top of Mount Everest on May 16, 2002, she and her husband Phil became the first couple in history to climb the Seven Summits. Susan illustrates how she utilized her experience as a sales leader as the foundation to her training for climbing mountains.