Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Steve Schmidt, a renowned political analyst and former Vice Chairman of Edelman, is one of America's most prominent communications, public affairs, and political strategists best known for strategic roles on Republican political campaigns including those of President George W. Bush, California Governor Arnold Schwarzenegger, and US Senator John McCain. Steve specializes in "political message development and strategy." He is one of the nation’s most plugged-in political operatives who offers a candid look at today’s headlines and breaks down what the latest political news means for stakeholders on Main Street, Wall Street, Capitol Hill, and beyond.

Serving more than 36 years on active duty, Lieutenant General Robert P. Ashley, Jr. is a career Army intelligence officer who has served at the highest level of U.S. national security and intelligence. His final assignment was as the 21st Director of the Defense Intelligence Agency (DIA) – reporting directly to the Under Secretary of Defense for Intelligence and Security and the Secretary of Defense. Prior to the DIA, Lieutenant General Ashley served as the Army Deputy Chief of Staff, G-2, where he was the senior advisor to the Secretary of the Army and Army Chief of Staff for all aspects of intelligence, counterintelligence, and security. Through engaging insider stories and insights from his extensive career at the center of intelligence and security, Lieutenant General Ashley examines the current geopolitical landscape, the intelligence community’s role in national policy, as well as the threats and challenges facing the nation today and in the future. Drawing on more than 36 years of military service, he combines study, personal experience, and observation to share lessons-learned from our most consequential military leaders, present and past, and breaks down how to apply these leadership insights at any organization.