With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Timothy Clark is an author, executive coach and organizational consultant. He is regarded as an authority on leadership and large-scale change. He is founder and CEO of TRClark, a management consulting, coaching, and corporate training company. Clark writes the weekly column, "On Leadership" for the Deseret News in Salt Lake City, Utah.

Over the past twenty years, Joseph Grenny has taught and advised more than one hundred thousand leaders on every major continent from the boardrooms of Fortune 500 companies to the slums of Nairobi, Kenya. He has advised CEOs and senior executives on more than a dozen major change initiatives--receiving credit from Lockheed Martin Aeronautics' President as a key factor in helping the organization win the $200 billion Joint Strike Fighter program.

Linda Clemons from Indianapolis, Indiana is the CEO of Sisterpreneur® Inc. Linda is an award-winning and record-setting sales producer as well as one of the top sales trainers in the world in the resort/timeshare industry where clients have generated over two billion in sales. A Body Language Expert trained and certified in Analytic Interviewing and Statement Analysis ™ which is a process used to detect deception.