Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Andrew Winston, founder of Winston Eco-Strategies, is a globally recognized expert on how companies can profit from solving the world’s biggest challenges. His views on strategy have been sought after by many of the world’s leading companies, including HP, Ingersoll Rand, J&J, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever. Andrew's latest book, The Big Pivot was selected as one of the "Best Business Books" by Strategy+Business magazine. Andrew’s first book, Green to Gold, was the top-selling green business title of the last decade, selling more than 100,000 copies in seven languages. Inc. Magazine included Green to Gold on its all-time list of 30 books that every manager should own. Andrew’s speeches around the globe, including a TED talk, provide a practical and optimistic roadmap to help leaders build thriving, resilient companies in a volatile world. He received degrees in economics, business, and environmental management from Princeton, Columbia, and Yale.

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.