As the first female president of a professional sports franchise, Susan O’Malley, the former president of Washington Sports and Entertainment, is a pioneer in sports and business. Under her guidance, her company improved its bottom line, as well as its winning percentage, and the Washington Wizards experienced the largest ticket revenue increase and the highest renewal rate in the history of an NBA franchise to date. O’Malley’s illustrious career also included the creation of the MCI Center, which helped revitalize downtown DC. She addresses management, leadership, and marketing.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Major General Vinny Boles served as the Army Chief Operating Officer for Logistics Operations at the Pentagon. He shares time-tested methods for leaders looking to help their team put their hearts and spirits into organizational goals and aspirations, and uses lessons from the world’s most demanding leadership laboratory –the field of combat.