Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Charlie Rodman is an expert in consumer behavior and has used these insights to craft the brand stories for a number of iconic global whisk(e)y brands. So he understands the power of storytelling to elevate a glass of whisky from a beverage into an experience. Blending rich histories from around the world of whisky with personal anecdotes of sipping whiskies around the world with renowned industry personalities, Charlie distills his years of working in the spirits industry into a bespoke masterclass. Having sampled and catalogued thousands of drams, he will profile your palate then curate a curriculum paired with a befitting selection of whiskies to take you on an unforgettable whisky journey, while teaching how to get the most out of your drinks long after the session ends

Kostya Kimlat is known as “The Business Magician” — a world-renowned speaker, entertainer, and thought-leader. Kostya reveals the secrets that make magicians the ultimate masters of perception—empowering professionals to communicate more effectively with customers, clients, and coworkers. Kostya is the founder of See Magic Live, which trains and books magicians for events virtually and around the world. His company’s local team began serving as the magicians for the NBA’s Orlando Magic in 2010. Kostya fooled the famous Vegas duo, Penn & Teller, on their hit CW TV show, “Penn and Teller: Fool Us” and became the closing act for their show at the Rio Hotel & Casino in Las Vegas. In 2020, he pivoted his business and has now also performed for thousands of virtual audience members.