Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

As McDonald’s Corporation’s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald’s worldwide “Plan to Win” revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the “CEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.

Greg Wasson is the former CEO of Walgreens, the largest drugstore chain in the U.S. He transformed an iconic company and helped change an entire industry. Known for his willingness to take risks, he spearheaded a string of deals that moved the company into new markets, including the acquisition of Duane Reade and Alliance Boots – creating the world’s first global health and wellness company. He also delivered returns exceeding the S&P 500 and generated more free cash flow than the previous 98 combined. Wasson discusses leading a global business and healthcare.