When the world’s top companies want to understand what’s next for their businesses and how they can create the next big breakthrough in their industries, they turn to world-renowned futurist Sheryl Connelly. Connelly is a global trends and consumer expert whose mastery at identifying what’s coming around the corner and the potential influences on customer attitudes and behavioral patterns that directly impact business strategy is unparalleled. From 1996-2023, she was a cornerstone presence on Ford Motor Company’s global trends and futuring team, working her way up the ranks at the automotive juggernaut and becoming the company’s chief futurist. Connelly draws upon her business foresight expertise and experiences at Ford to help organizations in any industry identify and analyze global consumer trends in order to lay the groundwork for long-term, future-focused planning and strategy across the entire company, and anticipate the ever-evolving needs and desires of the people they serve.

Ozan Varol is a rocket scientist turned award-winning professor and #1 bestselling author. He is one of the world’s foremost experts in creativity, innovation, and critical thinking. Ozan has been called a “true original” by Adam Grant and dubbed a “superhero” by Dan Pink. His work has been described as “must read” by Susan Cain and featured in the Wall Street Journal, Time, BBC, CNN, Washington Post, and more.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.