Called "the human embodiment of Twitter" by The New York Times, Adam Sharp has forged a distinctive career of more than twenty years at the intersection of media, technology, and politics. Sharp joined Twitter in November 2010 as its first hire in Washington, DC. From 2010 through 2016, Sharp was Head of News, Government, and Elections at Twitter, advising and driving creative uses of Twitter by journalists and news organizations, government officials and agencies, and political candidates and campaigns worldwide. He led the platform’s approach to the 2012 and 2016 US and more than a dozen international elections during his tenure. He was also director of media partnerships and worked closely with the media, government, and political candidates that wanted to make use of Twitter. Sharp became the longest-serving member of the company’s global media team, and its most visible broadcast spokesperson.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.