With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Scott Steinberg is an internationally-recognized business consultant and leader. Steinberg provides crucial leadership and strategic insight for companies who are looking to stay on top of emerging trends. He was worked with companies of all varieties, from Fortune 500 corporations to small start-ups. His advice and consulting have proven effective to countless organizations and many companies hail him as "a defining figure in business" and a "top trendsetter to follow".