With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

In 2010, Susana Martinez was elected governor of the State of New Mexico. She became New Mexico’s first female governor and the first minority (Hispanic) female governor in the history of the United States. Prior to being elected governor, Martinez was a prosecutor for 25 years along the nation’s southern border and served as Doña Ana County’s elected district attorney for almost half that time. As governor, she prioritized keeping New Mexico’s communities safe, ensuring all students receive a high-quality education, and diversifying and growing the state’s economy.