With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Adrian Gostick is the author of several best-selling books on corporate culture, including the New York Times, USA Today and Wall Street Journal best seller The Carrot Principle and The Orange Revolution. He also wrote the bestsellers The Integrity Advantage and The 24-Carrot Manager.