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Event Location: Oregon
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Business Leaders From Major Brands
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Former Chief Marketing Officer & Executive Vice President of Chick-fil-A

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Fmr. Pres. of the Washington Capitals and the Washington Wizards, First Female Pres. of a Professional Sports Franchise

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
As the first female president of a professional sports franchise, Susan O’Malley, the former president of Washington Sports and Entertainment, is a pioneer in sports and business. Under her guidance, her company improved its bottom line, as well as its winning percentage, and the Washington Wizards experienced the largest ticket revenue increase and the highest renewal rate in the history of an NBA franchise to date. O’Malley’s illustrious career also included the creation of the MCI Center, which helped revitalize downtown DC. She addresses management, leadership, and marketing.

Legendary Advertising CEO and Former Under Secretary of State for Public Diplomacy and Public Affairs

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: Please Inquire
Charlotte Beers, a legendary advertising CEO, has been nicknamed “the most powerful woman in advertising,” and is the only executive to have served as chairman of two of the top-ten global ad agencies. Her expertise in communications and branding led to her role as under secretary of state for public diplomacy and public affairs. She draws from her expertise in branding, leadership, and marketing to discuss the challenges she faced while guiding the State Department through complex public diplomacy issues and engaging the world with a positive American image.
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