Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Greg “Boss” Wooldridge was first selected because of his demonstrated ability to build teams where communication, trust and teamwork took precedence over rank and status, Greg’s heart-driven approach proved a perfect match for the Blue Angel’s culture of excellence, and he was called back to lead two more teams through times of difficult transition. Since his success with the Blues, Greg has been inspired to share his methods in order to empower individuals and teams on their journey toward High Performance. Greg’s one of a kind experience resonates with audiences of any size, background, or culture. From leaders searching for an inspiring “how to” approach, to full scale corporate engagements, Boss simultaneously creates that “spark” with his from the cockpit, and fans it into flames by providing the nuts and bolts of Blue Angel methodology.