Tripp Crosby is a comedic host, inspirational speaker, and filmmaker who is at this very moment writing about himself in the third person. It’s very, very possible that you’ve seen his most popular comedy sketch called “A Conference Call in Real Life”. This video is one of, if not the most popular workplace related comedy sketches of all time and possibly the only YouTube video to ever go viral twice: Once when Tripp first created it in 2013 and again in 2020 when the painful experience of participating in conference calls became an even more relatable topic.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.