Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money have been featured by TEDx, MSNBC, CNN, SiriusXM, and more. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands. Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts.

How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

Frances West is an internationally-recognized thought leader, inspirational speaker, strategy advisor, author, and women in technology trailblazer known for her work in innovation, technology, and business transformation. She is the founder of FrancesWestCo, a global strategy advisory company focused on operationalizing inclusion as a business and technology imperative through her unique Authentic Inclusion™ blueprint. Her insightful and impactful approach comes from her unique personal background as a first-generation, no-English speaking immigrant to her trailblazing professional path as one of the first women in the technology field and her experience as a global executive in sales, marketing, business development, and research as well as her ground-breaking work in accessibility as IBM’s first Chief Accessibility Officer. Frances brings a valuable business perspective to this human rights-based initiative. Because of her expertise, she was invited as the sole IT industry representative to testify before the US Senate on the need to pass the UN Convention on the Rights of People with Disabilities and she holds an honorary doctorate from the University of Massachusetts in Boston in recognition of her work in accessibility, research, and digital inclusion.