With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Craig Karges is an award-winning entertainer, a nationally recognized speaker and an author. He combines the art of magic with the science of psychology and the power of intuition to create the impression that nothing is impossible. He is the author of Ignite Your Intuition, The Wizard’s Legacy – A Tale of Real Magic, and Extraordinary Tales – Stories from the Road.