Jim Donald – the current co-chairman and former CEO of Albertsons, and the former CEO of Starbucks, Haggen Food & Pharmacy, and Extended Stay Hotels – focuses on innovation, quality, and service. He started his career as a grocer; he was handpicked by Sam Walton to build a supermarket presence for Wal-Mart. He helped Starbucks enjoy record growth and performance and increase its social responsibility commitment. At Extended Stay Hotels, Donald utilizing his reputation for turning around ailing companies. Named one of the “Top 25 CEOs in the World,” he addresses leadership, management, the power of one customer.

---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.