Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Dr. Leana Wen is an emergency physician and professor of health policy and management at the George Washington University Milken Institute School of Public Health. A nonresident senior fellow at the Brookings Institution, she is also a contributing columnist for The Washington Post, writing on health policy and public health, and an on-air commentator for CNN as a medical analyst. The author of the critically-acclaimed book on patient advocacy, When Doctors Don’t Listen: How to Avoid Misdiagnoses and Unnecessary Tests (St. Martin’s Press, 2013), she has a forthcoming memoir to be published July 27th, Lifelines: A Doctor’s Journey in the Fight for Public Health (Metropolitan Books, 2021). Previously, she served as health commissioner for the city of Baltimore, where she led the nation’s oldest continuously operating health department to combat the opioid epidemic and improve maternal and child health. She has also worked as director of patient-centered care research in the department of emergency medicine at George Washington University; president of Planned Parenthood; global health fellow at the World Health Organization; consultant to the China Medical Board; and distinguished fellow at the Fitzhugh Mullan Institute for Health Workforce Equity.