Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

A NASA astronaut, Joan Higginbotham is a trailblazing electrical engineer who in December 2006, flew aboard Space Shuttle Discovery to become the third African American woman to travel into space. Over the nearly 13-day mission, she joined the seven-member crew to continue construction of the International Space Station (ISS), embarking on four space walks and operating the station’s robotic arm. Sharing captivating insights from her 20-year distinguished career with NASA, Higginbotham inspires audiences with her personal journey of breaking barriers into space and beyond. Taking groups aboard the International Space Station and sharing her lessons-learned along the way, she highlights the keys to succeeding in her missions – including preparation, perseverance, and never giving up – and how these tactics can be applied to any endeavor.

Andrew B. Busch is the Editor-in-chief for the global market and public policy newsletter, “The Busch Update.” He is regular panelist on CNBC’s new show, “Money in Motion” that appears every Friday. His views can be found on www.andrewbusch.com as well as CNBC.com. He is a recognized expert on the world financial markets and how these markets are impacted by political events.