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Event Location: Asia
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Decision Making

Marketing Professor and Best-Selling Author of Contagious

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Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Award-winning CEO, Presidential Appointee, Former US Ambassador & UN Delegate, Advisor to Fortune 500 CEOs

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $35,001 - $55,000*
Lisa Gable is a Wall Street Journal and USA Today bestselling author of the award-winning book, Turnaround: How to Change Course When Things are Going South, and is recognized worldwide as a turnaround mastermind. As CEO of several organizations, and as a former Presidential appointee, US Ambassador, UN Delegate, and advisor to Fortune 500 companies, Lisa has orchestrated and executed the successful turnarounds of well-known private and public organizations in all industries and sectors. Lisa most recently served as the CEO of FARE, the world’s largest funder of food allergy research. In 2004, she was appointed by President George W. Bush as the first woman in World’s Fair’s 150-year history to direct the U.S. Pavilion, a 100 percent non-federally funded $33.7 million operation with more than 70 employees. She held personal rank of Ambassador.
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