Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Called "the human embodiment of Twitter" by The New York Times, Adam Sharp has forged a distinctive career of more than twenty years at the intersection of media, technology, and politics. Sharp joined Twitter in November 2010 as its first hire in Washington, DC. From 2010 through 2016, Sharp was Head of News, Government, and Elections at Twitter, advising and driving creative uses of Twitter by journalists and news organizations, government officials and agencies, and political candidates and campaigns worldwide. He led the platform’s approach to the 2012 and 2016 US and more than a dozen international elections during his tenure. He was also director of media partnerships and worked closely with the media, government, and political candidates that wanted to make use of Twitter. Sharp became the longest-serving member of the company’s global media team, and its most visible broadcast spokesperson.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.