Called "the human embodiment of Twitter" by The New York Times, Adam Sharp has forged a distinctive career of more than twenty years at the intersection of media, technology, and politics. Sharp joined Twitter in November 2010 as its first hire in Washington, DC. From 2010 through 2016, Sharp was Head of News, Government, and Elections at Twitter, advising and driving creative uses of Twitter by journalists and news organizations, government officials and agencies, and political candidates and campaigns worldwide. He led the platform’s approach to the 2012 and 2016 US and more than a dozen international elections during his tenure. He was also director of media partnerships and worked closely with the media, government, and political candidates that wanted to make use of Twitter. Sharp became the longest-serving member of the company’s global media team, and its most visible broadcast spokesperson.

---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.