As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.

Former NFL general manager and three-time Super Bowl winner Michael Lombardi was most recently on the New England Patriots coaching staff for Bill Belichick after thirty years working in the front offices of the San Francisco 49ers, the Philadelphia Eagles, the Oakland Raiders, and the Cleveland Browns (where he was general manager). Author of Gridiron Genuis, Lomardi reveals what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Lombardi provides the blueprint that makes a successful organization click and win – and the mistakes unsuccessful organizations make that keep them on the losing side time and again. Lombardi now writes for The Athletic, has his own podcast, The GM Shuffle, and is co-founder of The Daily Coach.