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Consumer Behavior

Expert on Persuasion and Fascinating Customers

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Author, Trash Talk; Expert on Human Behavior, Stress Management, and Peak Performance

Fees
  • Local: $10,001 - $20,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.
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