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Consumer Behavior

Expert on Persuasion and Fascinating Customers

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Former Director of Communications at Harley-Davidson & Author

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $35,001 - $55,000*
Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.
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