A 21-year veteran of the United States Air Force, Colonel Nicole Malachowski (USAF, Ret.) wanted to fly military jets from the moment she saw them at her first air show when she was five years old. She achieved that goal – and then some. A leader, a combat veteran, the first woman pilot on the Thunderbirds Air Demonstration Squadron, an instructor, a White House Fellow, and an inductee into the Women in Aviation International Pioneer Hall of Fame, Nicole’s Air Force career exceeded her wildest dreams.

James Gilmore is an expert on innovative thinking and the experience economy. As co-author of The Experience Economy, James Gilmore advises companies on how to turn their goods and services into a remarkable experience for the consumer. He discusses the concept of mass customization and helps businesses envision new possibilities for engaging customers and finding new sources of revenue.

A creative mind dedicated to helping businesses develop new ways to deliver customer values, Joseph Pine is the co-author of numerous books including The Experience Economy. Pine is a marketing expert who illustrates the importance of creating unique interactions and experiences for consumers in order to drive revenue and growth. He consults with numerous Fortune 500 companies and start-ups around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam.