One of the stars and key investors on ABC's hit show, Shark Tank, Robert Herjavec is one of North America’s most recognizable business leaders. A serial entrepreneur, he has started a number of technology companies that have been successfully acquired. Robert is the founder and CEO of The Herjavec Group—Canada's #1 Security Company and one of the fastest growing technology Companies. In a short 10 years, The Herjavec Group has grown from sales of $400K with three people to over $150 million in revenue and 175 employees. He is a best-selling author of two books, Driven and the newly published Will to Win, which is the current # 1 Canadian book on the Globe & Mail best-seller list.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.