Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.

Frances West is an internationally-recognized thought leader, inspirational speaker, strategy advisor, author, and women in technology trailblazer known for her work in innovation, technology, and business transformation. She is the founder of FrancesWestCo, a global strategy advisory company focused on operationalizing inclusion as a business and technology imperative through her unique Authentic Inclusion™ blueprint. Her insightful and impactful approach comes from her unique personal background as a first-generation, no-English speaking immigrant to her trailblazing professional path as one of the first women in the technology field and her experience as a global executive in sales, marketing, business development, and research as well as her ground-breaking work in accessibility as IBM’s first Chief Accessibility Officer. Frances brings a valuable business perspective to this human rights-based initiative. Because of her expertise, she was invited as the sole IT industry representative to testify before the US Senate on the need to pass the UN Convention on the Rights of People with Disabilities and she holds an honorary doctorate from the University of Massachusetts in Boston in recognition of her work in accessibility, research, and digital inclusion.