Doug Rauch, a legendary former president of Trader Joe’s, was instrumental in leading the company’s transformation from a 7/11 knockoff to what Fortune magazine called the “hottest retailer in the U.S.” In eye-opening presentations, he shares insights on building a great business based on culture, innovation, leadership, and teamwork. He shows leaders how to push for new and better ways to perform, and audiences walk away with knowledge of how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace, and lead with a purpose.

How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

A mission-driven innovator and entrepreneur, Seth Goldman is the founder of Eat the Change, a planet-friendly snack company and platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change umbrella was PLNT Burger, which is a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Goldman also serves as chair of the board of Beyond Meat, a publicly traded California-based enterprise on the cutting edge of plant-based protein.

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.