Over his 37-year career, Rishad Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, as well as direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile, and search engine marketing. Starcom IP, Play, Giant Step, SMG Search, and Denuo are some of the brands Tobaccowala helped incubate.

As McDonald’s Corporation’s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald’s worldwide “Plan to Win” revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the “CEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.

Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.

Dan Gregory is a author, educator, and social commentator. He is the President and CEO of The Impossible Institute, an innovation and engagement organisation founded to make what’s not… possible. Dan’s specialization is human behavior – our motives, drives and belief systems, the things that make us buy, the things that make us buy in and the things that pull our strings.

Kaiser Kuo is director of international communications at Baidu, China’s largest search engine. Living in Beijing for more than 20 years and named to the “Influence 100,” he is an expert on Chinese current affairs, politics, and culture and has experience in PR, marketing, and communications in Chinese markets. His weekly podcast is the most subscribed China-related podcast in the English language, and he was previously a technology correspondent for Red Herring magazine and worked as director of digital strategy for Ogilvy & Mather.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.