As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.

Mark Jenkins is a field staff writer for National Geographic Magazine and writer-in-residence at the University of Wyoming. In 2009 he won the National Magazine Award for photojournalism, along with his colleague Brint Stirton, for their National Geographic story “Who Murdered The Mountain Gorillas.” Jenkins was “The Hard Way” columnist for Outside magazine for eight years. He is the author of three books: The Hard Way (Simon and Schuster, 2002), To Timbuktu (William Morrow, 1997), and Off the Map (William Morrow, 1992). He resides in Laramie, Wyoming, with his wife and two daughters.