How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

Stephen Woessner has16 years of experience in Web strategy development, search engine optimization (SEO), marketing, sales, and strategic planning. He has consulted with hundreds of clients on the development of Web sites and online promotional strategies.

Paul Gillin expertly simplifies the usage of social media and online channels for business executives and marketers. He draws his audience in with humor and anecdotes and prepares them for what they are facing today.