Susan Sher, the former chief of staff to First Lady Michelle Obama and Chicago’s first female corporation counsel, is a long-time friend of the Obamas. Originally hired as the President’s associate counsel, Sher was part of his health care reform team before moving to the East Wing. There she helped promote the new legislation and the First Lady’s anti-obesity campaign. Previously, Sher was the vice president for legal and governmental affairs of the University of Chicago Hospitals for more than a decade. She addresses health care, the White House, and women in leadership.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.