As McDonald’s Corporation’s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald’s worldwide “Plan to Win” revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the “CEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.

Dirk Beveridge, president of 4th Generation Systems, is a professional keynote speaker on sales and customer care. He delivers high impact inspirational, motivational speaking and custom training programs to wholesale distribution audiences.

Author and entrepreneur Craig Wortmann is president and CEO of Experience LLC, a company that helps leaders and organizations capture and tell their stories. As Founder and CEO of Sales Engine, Craig and his team help firms build and tune their sales engine. Craig’s firm works with teams all over the world to develop their knowledge, skill and discipline and translate those key assets into higher performance.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.