With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

With a career devoted to understanding how humans make risk decisions, Andy Ellis is a seasoned technology executive with deep expertise in security. An advisor to several cyber security startups, including Orca, Vulcan, and Uptycs, he currently serves as an advisor at cyber security venture capital firm, YL Ventures. Ellis formerly served as the chief security officer of web and internet security company Akamai. In his 20 years with Akamai, he helped to design and bring to market several of the company’s core technologies behind its security solutions. Combining more than 20 years of security experience with insider anecdotes from his time serving as CSO, he explores how and why humans make risk choices and decisions – and their impact on security.

David Meerman Scott is an internationally-acclaimed strategist whose books and blog are must-reads for executives seeking to grow their businesses. He helps people, products, and organizations stand out and capture hearts and minds. He is the author of 10 books, including three international best-sellers. His tailored presentations delve deep – offering tactics that help audiences seize the initiative, open new channels, and grow their brand, and his groundbreaking ideas don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace.

Daniel Linskey is a Managing Director in Kroll’s Investigations and Disputes practice, and is head of the Boston office. As the former Superintendent-in-Chief of the Boston Police Department (BPD) and a 27-year veteran of the force, Dan provided strong leadership through some of the most tragic and contentious events in the city’s history, including the Boston Marathon bombings and the Occupy Movement.

Marc Wayshak is a sales strategist and best-selling author of Game Plan Selling and Breaking All Barriers. Marc’s innovative selling system works for salespeople, entrepreneurs, and companies alike. He is a regular online contributor to Fast Company, Reuters, Entrepreneur, The Huffington Post, the Hoover’s Bizmology blog, and the Salesforce blog.

How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

Patrick Sweeney is an entrepreneur, angel investor, and world-record holder. He comes from the blue-collar suburbs of Boston and paid his way through state school, where he discovered rowing. He finished 2nd in the Olympic trials and earned a Top 5 MBA near the top of his class where he caught the entrepreneurial bug. He started three technology companies, sold them for millions, and left it all behind after battling a rare form of leukemia. He has used research to unlock the secrets of feat and peak performance, creating a framework to teach anyone how to achieve the life of their dreams. His mission now is to help people use fear to transform their lives and their organizations. Sweeney’s speeches demonstrate this framework with inspirational examples and actionable tips to power positive change using neuroscience, entrepreneurship, and adventures.

Linda Clemons from Indianapolis, Indiana is the CEO of Sisterpreneur® Inc. Linda is an award-winning and record-setting sales producer as well as one of the top sales trainers in the world in the resort/timeshare industry where clients have generated over two billion in sales. A Body Language Expert trained and certified in Analytic Interviewing and Statement Analysis ™ which is a process used to detect deception.