Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.

Dr. Anil Gupta and Haiyan Wang are world-revered experts on global trends and business strategy, and co-authors of the new book The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other’s Markets. A roadmap for understanding the business challenges and opportunities in China, Dr. Gupta and Wang’s new book breaks down how businesses should view and respond to shifting power centers and foreign policy strategies, as well as how organizations can prime themselves for global expansion and benefit from emerging markets.