What makes Mark Bryan one of the world’s leading futurists is his proven mastery advising organizations on the trends and tech that will disrupt their industries, and his inventive approaches for adapting to an ever-evolving business environment. He is the senior foresight manager at the Future Today Institute, a leading foresight and strategy firm founded by world renowned futurist Amy Webb. In his role, he supports leaders and their organizations in developing and implementing customized, forward-looking strategies that position them years ahead of their competitors and expedite their journeys to their desired futures. Bryan’s expertise spans across industries — having worked alongside national retail brands, higher education institutions, nonprofits, multi-family developers, and large corporate clients to evolve them from market leaders to market innovators.  

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.