Jeff Skiles, the co-pilot of US Airways Flight 1549 (otherwise known as “The Miracle on the Hudson”), is no stranger to intense training, re-training, preparation, and organization. Before the fateful collision with the Canadian geese that caused the plane’s engine failure, Skiles had logged over 20,000 hours in the sky and had worked more than 23 years as a U.S. Airways pilot and first officer. Skiles recounts how he reacted to the crisis and the events that led to the Hudson River landing and addresses leadership, teamwork, adaptability, and the need for training and preparation.

Stephen Woessner has16 years of experience in Web strategy development, search engine optimization (SEO), marketing, sales, and strategic planning. He has consulted with hundreds of clients on the development of Web sites and online promotional strategies.

James Gilmore is an expert on innovative thinking and the experience economy. As co-author of The Experience Economy, James Gilmore advises companies on how to turn their goods and services into a remarkable experience for the consumer. He discusses the concept of mass customization and helps businesses envision new possibilities for engaging customers and finding new sources of revenue.

A creative mind dedicated to helping businesses develop new ways to deliver customer values, Joseph Pine is the co-author of numerous books including The Experience Economy. Pine is a marketing expert who illustrates the importance of creating unique interactions and experiences for consumers in order to drive revenue and growth. He consults with numerous Fortune 500 companies and start-ups around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam.