As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.

Arthur Laffer is an American economist who first gained prominence during the Reagan administration as a member of Reagan's Economic Policy Advisory Board. He is the author and co-author of many books and newspaper articles, including Supply Side Economics: Financial Decision-Making for the 80s. Laffer is Policy Co-Chairman (with Lawrence "Larry" Kudlow) of the Free Enterprise Fund.