Mark Penn’s career spans 40 years in market-research, advertising, public relations, polling, and consulting, and he has advised top world leaders, led companies, and written best-selling books. Currently, Penn is the president and managing partner of The Stagwell Group, a private equity fund that invests in marketing services companies and reinvents the traditional holding company model. Before founding The Stagwell Group, he served in senior executive positions at Microsoft, where as executive vice president and chief strategy officer, he was responsible for working on core strategic issues across the company, blending data-analytics with creativity to help set the company on a new course.

Throughout his career, Mr. Oczkowski has worked at the intersection of where product development meets data science to forecast, predict, and analyze commercial markets and American elections. Prior to his work at Data Propria, Mr. Oczkowski also served as Head of Product for Cambridge Analytica where he most notably ran the team of embedded technical specialists inside the Trump Campaign that led to the scientific understanding of the eventual outcome of the election - a scenario that pundits missed. Using tactics from the worlds of: behavioral science, growth hacking, machine learning, sentiment analysis, and NLP, Mr. Oczkowski successfully connects behavioral dots together to make informed decisions about groups of people.